BRAND
Ho Smesso is a children's clothing brand. Colorful, irreverent, mischievous, just like children in the eyes of their parents.Who among us at an early age didn't do everything we could to seem older? The concept of the brand was born precisely from this idea and from the boldness and carefreeness of the youngest.
Ho Smesso is a children's clothing brand. Colorful, irreverent, mischievous, just like children in the eyes of their parents.Who among us at an early age didn't do everything we could to seem older? The concept of the brand was born precisely from this idea and from the boldness and carefreeness of the youngest.
BRAND IDENTITY
The brand's visual identity is focused on playful graphics and color contrast. The logotype is a single trace that reflects the children's writing, this trace is taken up throughout the coordinated image to create patterns and facial expressions.Copy oriented visuals with mixed typography express thoughts and phrases of fashionable and irreverent children.
The brand's visual identity is focused on playful graphics and color contrast. The logotype is a single trace that reflects the children's writing, this trace is taken up throughout the coordinated image to create patterns and facial expressions.Copy oriented visuals with mixed typography express thoughts and phrases of fashionable and irreverent children.
CREDITS
Agency: Hubstrat
Art direction, visual: Federico Motugno
Copywriting: Tommaso Sabia
